Q1. What’s the best part of your job?
Breaking into the production industry can be tough, which is why I love the role Visual Domain plays in being, for many, the first full-time opportunity in the industry. Visual Domain is Australia’s largest in-house production company and we have a large full-time production team who work with our 600+ clients across 150 different industries, on anything from influencer content to television commercials, so we have a lot of variety. I’ve come to appreciate that creatives live and breathe production; it's not just a job, it's a lifestyle and a passion both inside of work hours and out. Witnessing their skills evolve is a source of immense satisfaction.
Q2. What skills have been the most useful in your work?
Maybe not necessarily a skill, but the absence of traditional agency experience has proven to be a unique advantage in my work. Prior to starting Visual Domain I was at two tech startups. Their quick pace and innovative tech were great foundations on how to create value for our clients. It allows me to approach challenges with fresh, unconventional perspectives. I don't adhere to traditional models, I'm continually driven to discover the best ways to create value for everyone involved in our production services. This open-minded approach fosters innovation and enables us to provide tailored solutions to our clients. I'm proud to be part of a team that lives and breathes these values each day.
Q3. Who or what in the media inspires you?
I think those who are willing to share their stories authentically and with vulnerability. The recognition that no one has it all figured out and the willingness of individuals to share their personal stories, flaws, and struggles, is nothing short of inspiring. These narratives remind us that we're all human and, in our shared vulnerabilities, we discover the power of empathy, connection, and the potential for growth. These voices also motivate me to foster a culture of openness, acceptance, and genuine storytelling at Visual Domain.
Q4. What’s the most useful advice you’ve had?
The most invaluable advice I've received came during a particularly challenging period. Someone wisely told me that every successful person has been in my exact position at a point in time. This advice serves as a constant reminder that the path to success is not a straight line but one filled with inevitable setbacks and challenges. Rather than viewing these obstacles as roadblocks, I've learned to see them as integral parts of the journey, each offering a chance to learn, grow and, ultimately, to achieve greater success.
Q5. What are you looking forward to?
I'm eagerly looking forward to the ever-evolving landscape of the video industry. It's astonishing how much it has transformed over the past 15 years. I still remember when uploading a video on YouTube would instantly make it searchable on Google, and now we find ourselves in a world where the sheer volume of content shared every minute on various social media platforms is staggering. What's truly exciting is how the video marketing industry has adapted to this shift. We've come to understand that today's audiences don't want to be sold to; instead, they crave content that educates, entertains, and inspires.
The prospect of continuing to innovate and find new ways to engage with evolving consumer preferences is both challenging and exhilarating.
Renece Brewster is the CEO and Co-Founder of video production company Visual Domain.