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Doubling down on gender data

Over the past year Women in Media has doubled down on our commitment to capture and publish meaningful data that supports women working in media. Our belief is that a well-articulated research agenda will enable us to communicate and represent women to stakeholders, peers, and the general public, fostering transparency and accountability.

The recently released findings of the Women in Media Industry Insight Report 2023 received significant media coverage, encouraging conversations about the challenges women face in the sector and how we best support them to thrive and grow in their careers. The report highlights that we are at a pivotal moment, with deep concerns about gender equality and a lack of industry support hindering women's career progress.

More than doubling media coverage from the prior year, 338 pieces of media were created covering the report findings. Moreover, the audience reach expanded to 7,173,095 with stories in The Australian, Australian Financial Review, Canberra Times, AAP, a spread of regional publications, and across ABC News and Radio National. And the sharing on social media means we struck a chord.

The Australian Business Review, online article.
The Australian Business Review, online article.

We’ll discuss these issues and so many more during the National Conference on 8-9 September in Sydney and encourage you to join us. With over 6000 members nationwide, and branches in each state and territory, we represent women working in all facets of the media including journalism, communications, production, public relations, advertising, marketing, publishing and digital media. Our initiatives aim to increase gender equality, extend leadership and economic participation opportunities for women, and build a safer, more respectful culture in Australian workplaces.


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