This research underpins our mission to help women excel, learn, contribute, and connect.
It aims to draw attention to crucial issues of importance to women working in our sector, which includes journalism, communications, production, public relations, publishing and digital media.
The Women in Media Industry Insight Report 2023 informs the call for gender equality, pathways for career progress, and access to support and resources for women working in all roles and types of media.
It highlights the challenges and obstacles faced by women and what positive efforts can make them stay and thrive in their careers.
Workplace policies and practices that address inequalities in pay and leadership and provide women and men more choice in managing paid and unpaid responsibilities are key to progressing workplace gender equality outcomes and eliminating gender differences in pay, employment status, and progression into leadership.
Access the Workplace Gender Equality Agency guide here.
Women in Media Gender Scorecard
This new Women in Media study conducted by research partner Isentia, shows men continue to dominate the Australian media, from the newsroom to the boardroom.
The Women in Media Gender Scorecard identifies core areas in media analytics (bylines, sources, experts) to monitor change and positive or negative shifts towards achieving parity for women. Isentia analysed 18,346 press, radio and TV news reports over a 14-day period, July 18-31, 2022, in compiling the research.
The Women in Media Gender Scorecard shows women are severely under-represented in terms of media coverage, and as both sources and experts in their field. It finds that women account for 43% of bylines written with men featured disproportionately as 70% of quoted sources and 66% of experts.